Like a ‘mind-boggling’ yet enthralling Pablo Picasso painting, it is essential for websites to create captivating and thought-provoking material to lure an audience and, secure a solid fan base. Naturally, abstract paintings require quite a bit of out-of-the-box thinking when deciphering the artists’ vision, thought and message. This is the kind of allure that a website needs to uphold so that it can become successful over time. By ensuring that users are sufficiently stimulated on a continual basis companies will eventually attain devoted subscribers. This is what every company desires, though the trick is to develop a site that is not clad with complicated design elements (which could affect usability) and bland content that’ll bore browsers to tears, but to establish an effective balance.
Of course, if a website does not contain substance one cannot expect a great response or loyal following, now can you?
According to research, a website that has relevant and informative content can help to position a company as professional in view of the interested and targeted consumer. If a website can clearly and efficiently show a potential customer that the company is knowledgeable and up to date in their field of expertise, the consumer becomes confident and trusting of the services offered. Take into account that a web site is multi-functional entity that serves as a communication tool, thus it plays a central role in improving the impact and image of a brand. Consider your website a personal interaction with both current and potential consumers. Because of this very notion, even the slightest ‘balls-up’ can jeopardize a company’s reputation. Yet, however gripping a website’s content may be design elements have a dramatic, if not crucial impact and contribution to make.
There are a few prominent aspects of a website that is greatly influenced by web design. Keep in mind that web design’s influence on the success of a website runs deep. These are but a few significant and fundamental elements that are magnificently affected by web design.
Usability is key
When a user punches a few keywords on a keyboard, instant and relevant information and a no fuss policy is expected. Instance coffee and fast-foods bears testament to how today’s world has evolved into a fast-paced, ‘I want it now’ society. The Internet is certainly a result of this mindset. Life has become easier, like baking a cake from a box. Most users have a short attention span, when it comes to finding the information that they need and want. Because of this very reason, usability is a vital. As far as making content easy to find, with good web page design, a user should not have to wonder what to do next. Navigation is there for a reason and, makes thing easier and get information to the user ASAP!-which is what you want. The next step should always obvious. The easier it is for customers to find what they are looking for the likelier they’ll buy or enquire.
It’s like being stuck in the queue at customs at the airport, waiting for your turn to be serviced. Frustrating isn’t it?
It’s been noted that too often web sites are focused on looking attractive without considering the user. Many have won prestigious design awards, yet perform extremely poorly and as a result lose customers by the thousands. According to research 50% plus of online sales are lost because visitors aren’t able to navigate through a website and find what they are looking for. Another factor that plays a major role is how long it takes for a website to load. Research states that it makes good sense to ensure that a website loads fast. Studies have shown that if visitor are forced to wait for more than 8-10 seconds for a page to load, clients run a serious risk of losing potential consumers.
As a rule of thumb, every single web page should load in at least 8 seconds or less, preferably on a 56k modem.
Flash has been named as a huge factor when it comes to the usability of a website. However, Flash has become a popular tool in internet marketing and is now widely used across the web. But, there can be drawbacks so it needs to be carefully determined whether or not a site will benefit from its use. One of the benefits of using Flash is the visual appeal of it. It can be used with navigation, by adding interesting visual graphics. Although, one disadvantage about using Flash is that not all internet browsers have a Flash player moreover, not all users may want to download it. Needless to say, Flash technology tends to discourage usability for very apparent reasons. Flash can cause bad design, break the Web’s fundamental interaction style and it also consumes resources that would be better spent enhancing a site’s core value. Approximately 99 % of the time, the presence of Flash on a website hampers the usability and distracts the attention from the site’s core value and purpose.
Perhaps, Web designers interested in enhancing usability and their site’s overall business presence should use Flash sparingly?
By focusing on improving usability, web designers are able to keep users interested, for the long haul.
Our lives are filled with colour. What would the life be like if we lived ‘black and white’ lives? Colour adds interest and can determine whether a website is fresh and alive looking or it can also create a dull and dreary image, which is not what any client wants. In the world of web design, bad colour schemes can make a site look unfriendly, amateurish, and inaccessible. So, it comes as no surprise that over 80% of visual information is related to colour. There are various reactions to colour which are instinctual and cross universal and cultural boundaries. According to a 1997 survey by Cooper Marketing Group, Oak Park, IL, power is represented by the color scarlet red for 25% of respondents, black for 17% and bright violet blue for 13%. More than 55% of those surveyed chose one of these three colors out of 100 colors. Fragility was most represented by pale pink (27%), white (9%), and pale lavender (9%).
Note that colors can be perceived by people as different moods and emotions. When designing a site one should consider the mood that needs to be portrayed. These moods can vary from person to person, depending on their life experiences. Web design which achieves successful marketing results is sensitive to the cultural, instinctual and iconic meanings of colour in relation to the product or service being promoted. More importantly, it also considers the cultural backgrounds and gender of the targeted clientele. Avoiding the extremes of sheer garishness and boredom, effective design displays symphonic colour arrangements of shades, tints, tones and complementarities to tantalise and maintain interest. Adding textures too can alter colours – a roughly textured surface makes a colour seem darker, while a smooth surface lightens the same color. Bend website design
Although, it also stands a designer in good stead to know what colours signify. Different shades of colours work well in different situations. For example, using very saturated colours all the time is not always good, by using shades that can make certain things stand out more or less than others. For example, it would be good to have elements in the main content stand out more than in the sidebar, because that is where you want to draw attention. When making sites you have to use your common sense when picking colours. For example, if you were making a business site you wouldn’t use bright pink, because this would look childish and unprofessional. Another example, if you were making a laser eye clinic site, you wouldn’t use red as this would imply danger and blood. Scary.
These days computers support millions of colours (16bit or 32bit) meaning the compatible colours between systems have increased. The new palette, based on 16bit systems, is the web smart palette which supports 4096 web smart colours. When changing colours you must ensure the contrast between the colour and the text on it is enough for people with poor eyesight to see, or at least offer a high contrast version. There are sites with grey text on slightly greyer background making it very hard to read, this is bad accessibility wise. Also note some colours can be annoying together, for example some people have difficulty looking at green and red together, green text on red would be a very bad idea. In most instances, finer details are forgotten and falls by the wayside – consider color blind people on the web, ensure they have options to see a version they can actually read.